We're not the first to say it, but it bears repeating. The current content marketing business driven by blogs, podcasts , social media content, infographics, native ads, etc.
http://www.mediapost.com/publications/article/205331/what-a-popular-blog-can-teach-marketers-about-targ.html
http://www.mediapost.com/publications/article/205331/what-a-popular-blog-can-teach-marketers-about-targ.html
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