January is prime gym advertising time, since millions of Americans have convinced themselves that in this new year, they will finally get in shape.
http://www.timesunion.com/technology/businessinsider/article/Equinox-Wants-Its-Gym-Members-To-Hop-Barbed-Wire-5109057.php
http://www.timesunion.com/technology/businessinsider/article/Equinox-Wants-Its-Gym-Members-To-Hop-Barbed-Wire-5109057.php
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