Talwalkars Sells Punishment and Gets India In Shape

... many have increasing disposable income. The fitness market is also nascent. Only 0.05% of urban Indians have a health club membership-compared with 3.11% in Asia-Pacific and 17.5% in the U.S. The Talwalkars believe they have an edge in the business ...

http://www.forbes.com/sites/forbesasia/2013/07/31/workout-situation/